Amy Tsao

Creators - Content Experience Team

• Drove collage creation from 20k/month -> 70k/month (250% growth) by building an interactive editor with features such as drag, resize, rotate, snap-to-guidelines, history stack
• Launched the Affiliate Toolbar Redesign across 24 countries; rebuilt the link generation toolbar on product detail pages with commission rates and creator-brand partnership integration
• Established frontend and experimentation best practices across the org (100+ people); introduced office hours, shared linting config, and design tokens
• Saved 120 engineering hours a year by replacing a failing test suite with a new E2E framework with 2x faster execution, cross-browser coverage, and AI-assisted test generation.

AUI / Shoppable Experience Team

• Created the primary reference for 100+ internal teams by building and owning the developer documentation site for the component library and framework
• Led web planning and implementation for a cross-platform UI framework, delivering product detail pages, immersive views, and accessibility features to web from a mobile-first codebase

• Reduced page load time and improving content team velocity by rebuilding marketing site with a static-site architecture, championing for new tooling